ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH: A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC
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- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Generally, businesses say that advertising provides a public service because it gives them information about their products and in its broadest sense; it is the vital conduct for information between producers and consumers. Of course, we all know that advertising does more than merely inform, its job is to sell. It is not objective or neutral and successful adverts skillfully engage the mind of the consumer and motivate them to buy the product advertised.
Furthermore, communication does not only enhance mutual understanding and social integration of communities. It foster harmonious relationship that contributes immensely to the overall-social economic, political and well as the cultural development of the human society.
Finally, advertisement campaign worldwide influence the behaviours and attitude formation of consumers not only in Nigeria but also worldwide. The consumers of products have their motivational sources which are advertisement and it’s motivating them to materialize the purchase of durables. The consumers are induced significantly by advertisements when the target is on quality and price. Purchase attitude and behaviour is influenced by variety of advertisements which cover product evaluation and brand recognition.
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